Textile Talent Contest: the winners are…
Lauren Cutforth, Claudia Dazio and Yulya Velyugo are the winners of the international contest launched by Schmid. Now they have the opportunity to do an internship with our company
The outcome of the Textile Talent Contest, is finally available. It is the moment to unveil the highly anticipated results of the international contest promoted about a year go by Schmid. The first prize was awarded to Lauren Cutforth of the London College of Fashion. The second prize went to Claudia Dazio of Milan’s Accademia del Lusso; the third to Yulya Velyugo of the Art Future School of Design in Saint Petersburg. The three talented (and young) fashion designers – who with their creativity beat many competitors – received a small amount of prize money and now have the possibility to do an internship with Schmid.
Schmid’s fashion trends and the winners
The contestants were asked to create garments and accessories using materials produced by Schmid (satin, nettings, lace and glitter) and find their cue from the four trends identified for our spring/summer 2016 collection: Wellness a porter, Archi-Couture, Effortless and Botanical.
Lauren Cutforth, focusing on Botanical, attracted the jury’s attention with a pair of fanciful white ankle boots with large colourful flowers.
Claudia Dazio finished second with a minimalist dress inspired by the Archi-Couture trend.
Finally, Yulya Velyugo convinced the jury with a dress influenced by modular origami forms.
A top-notch jury for the Textile Talent Contest
The winners of the Textile Talent Contest were chosen by a jury chaired by Mario Boselli (honorary president of Camera Nazionale della Moda Italiana, the Italian fashion chamber) and formed by Gimmi Baldinini (chairman of the eponymous footwear company), Maurizio Pecoraro (designer), Fulvia Bacchi (chief executive of the group UNIC) and Paola Bottelli (a journalist specialised in the fashion industry).
“We believe in young people,” stressed Paolo Ciccarelli, chief executive and chairman of Schmid –
Not only when they represent a consumer target for our products, but also when they generate new ideas and new stimuli for our work. In Italy, there is a gap, that is difficult to bridge, between school and the work place and the fashion industry, which by its nature should be more open-minded to experiments, is no exception. So this contest is our small, but concrete, contribution to opening up some doors.”
