Schmid’s new trends

The autumn/winter 2018-19 Trend Book, which presents Schmid's proposals, is coming. On 20 June we get started with the roadshow

The new edition of Schmid’s Trend Book is on its way. On 20 June begins the roadshow, which unveils to our clients the most important trends of the autumn – winter 2018-19 season.

A well-established tradition

Always on the cutting edge in the development of an innovative offering, Schmid identifies for every season a selection of the main fashion trends that will be seen first on the catwalk and, after that, in shop windows.

The trends of the AW 2017-2018 season according to Schmid

But what are the main trends of the next season? First there’s the trend Magic, which evokes a dreamlike and restless world, in which a central role is played by decoration, suitable for those who like to dare and to mix different genres.

And then there’s the trend Wellness, which brings to mind a high-tech style dominated by elasticized materials that wrap the body.

The roadshow begins

The roadshow to present the Trend Book starts 20 June and will continue until the end of July. We will meet with our principal Italian and international clients and give them a preview of the themes we will present with the complete collections at upcoming trade fair events: Première Vision in Paris (19-21 September); Lineapelle in London (11 July), New York (18-19 July) and lastly in Milan (4 – 6 October).

If you want to set up an appointment for a preview of the Trend Book, you can write to your usual commercial contacts, or to Silvio La Cava (slacava@schmid.it) for Italy and to Melissa D’Innella (m.dinnella@schmid.it) for foreign markets.