Schmid with Wax Max at Milan Design Week’s Fuori Salone

Schmid collaborated in the creation of a designer chair presented at Milan Design Week’s Fuori Salone

Not only materials for the leading global shoe and leather goods brands. Schmid products are also used to create furnishings and design objects.

A deck chair at the Fuori Salone

That’s the case of the deck chair designed by the architect Elena Vida, just presented at Milan’s Fuori Salone at the stand of Wax Max, set up in the Cascina Nascosta area, inside Milan’s Sempione Park.

Wax Max is a little workshop without a showcase, but with a large window that looks out onto the street and the world, set up in 2013 by two women – Elena Vida, a milanese architect with armenian origins, the creator of the project and in charge of its image and communications, and Andrea Folgosa, a catalan designer who lives in Milan – with the aim of uniting design, handcrafts, ethics and elegance.

Schmid and Wax Max

Wax Max encourages the labours of small workshops in Italy and in Africa (for now Cape Verde and in Dakar, in Senegal) and makes products that are not only beautiful and functional, but also ethically and economically sustainable.

The deck chair presented at Fuori Salone 2017 – made with a 100% cotton red and blue geometric material specially created by Schmid – is the fruit of the technical and stylistic collaboration of the two architects with the company from San Giuliano Milanese, which has long made its ability to create purposely designed collections and materials for the leading fashion houses its distinctive characteristic.

For Schmid, collaboration with a group that has made ethical production a trademark, fits in with a social responsibility strategy that it has pursued for years, as is shown in its collaboration with the cooperative Alice and with Milan’s Brera Academy, in addition to some of the main footwear modelling and design schools.