Lineapelle, Schmid leads the way
We are getting closer to the Milanese trade show that will be held at the Rho exhibition centre from 25-28th of February. It will be a crucial moment to gauge the company’s new course. There will also be a project dedicated to design students worldwide
«During the September edition (of Lineapelle) we unveiled some important new aspects of the new Schmid. Now, we are asking the market to confirm that the new route we have taken is the right one», explained Paolo Ciccarelli, chairman of Schmid. Lineapelle is the most important Italian trade fair for leather, fabrics and models for footwear. It runs from 25-28th of February at the Rho exhibition centre and come hot the heels of another important trade show, Première Vision held in Paris from 10-12th of February. For the Schmid the Milanese appointment is paramount. «It is an excellent showcase to demonstrate to our clients the deep transformation underway. On display there will be of course our products but also the change achieved in the company’s corporate culture, its increased internationalisation and focus on sectorial trends», said Ciccarelli.
The new 2016 spring/summer collection
During the three days of the Milanese trade show, Schmid will present its 2016 spring/summer collection, already previewed in the December Trend Book. The key products will be those that have made Schmid’s history, such as cottons, nets, satins, PVCs and glitters along with new finishes that have already aroused the interest of many fashion houses. There will also be room for an evergreen like velvet, which is not part of the spring/summer collection but completes Schmid product range.
Among the velvet fabrics there will be Grazia, the new 100% polyester velvet that complements the viscose version (Letizia) and the silk-viscose mix, that will be made available to clients from 1st of March, “just in time” to be on the production schedule for the next autumn/winter collection.
Back to school with Schmid
Schmid’s innovations at Lineapelle do not stop here. At 11.00 am on Thursday 26th, it will present the “Textile talents contest”, an initiative for international design schools and the young designers of the future, who will have the opportunity to pick up the gauntlet and create their projects using Schmid’s fabrics and materials.
The company’s fabrics will also be exposed at Lineapelle’s Area tendenze, that will host a selection of the trendiest materials picked from the exhibitors’ spring/summer collections.
Let’s meet up at Lineapelle. Schmid and its team is expecting you.
