In July Schmid will be in London and New York with Lineapelle

While we wait for the Milanese edition of Lineapelle in the fall, in July we will be present at the international editions of the trade fair, that will be held in London and New York. It will be a busy month but full of opportunities

Lineapelle, the main Italian trade show for fashion accessories, will be held in Milan from the 20th to the 22nd of September, during the fasion week. We will obviously be present.

But our presence at these must-attend events for the industry will start before the summer break. Indeed, in July we will first fly to London (12th of July) and then to New York (19th-20th of July) to preview the new products of the fall/winter 2017-2018 collection.

To talk about trends before the September appointments is certainly a tall order. But it is a challenge worth accepting and winning, for many reasons: because the world of fashion is always looking ahead; because it is worth meeting the international audience that will be in London and New York; because for years Schmid has been the only company in the industry that identifies trends (that are published in the Trend Book that from the end of June will be unveiled to the group’s main clients) and thus is prepared for such high-profile events. And last but not least, because it is a great opportunity for team building.

“Lineapelle calls and we respond,” explains Paolo Ciccarelli, chairman & CEO of Schmid. «Italians are always slightly individualistic and for this reason our offer often seems weaker compared to other countries. Here we have a wonderful opportunity to work as a team, to export our best brands under the banner of Lineapelle. To be part of that team is a responsibility and a gratificaton.”
The overseas editions of Lineapelle will be held on 12th July 2016 in London and on 19th-20th July in New York. We are expecting you!