Growing trepidation for the S/S 2017 Trend Book

Schmid is at the starting blocks for the beginning of the roadshow during which it will reveal to its main clients the sector’s forthcoming trends. From London to New York, the group will also be attending the leading trade shows to disclose the season’s trends

Pencil in your agenda the 14th of December. It is the date set for the start of the roadshow to present the new Trend Book. A means used by Schmid to interact with the design departments of its clients and that unveils the trends of the fashion industry. A glimpse of the future to come, ahead of the sector’s schedule but in line with clients’ needs. The spring/summer 2017 Trend Book, as always, relies on the collaboration of established stylists and cool hunters, key players in identifying and selecting the trends that guide the main brands in the fashion world.

Four new themes to satisfy the end-user

This year the focus is on four main themes: the metropolitan/contemporary theme; a theme inspired by haute couture and characterised by the extreme sophistication of its finishings; the wide theme of casual, composed mainly of natural fabrics, and finally the theme of elegance, comprising gems and glitter, materials for which Schmid has become famous.

The next appointments

The new spring/summer 2017 collection will be presented worldwide during the trade shows dedicated to leather goods, footwear and apparel. On 26th of January it will be presented in London, during Lineapelle London, the trade fair that every year (in January and July) attracts a large following among designers and stylists. After which, Schmid will move to New York (3rd-4th of February) and then to Première Vision in Paris (16th-18th of February), to then return to Italy from 23th-25th of February for Lineapelle Milano.