A rewarding collaboration

The Italian footwear brand Premiata has chosen one of Schmid’s materials for a unique line of sneakers

Premiata chooses Schmid. The innovative footwear brand has opted for a special material, multicolour caviar beads applied on a Grazia velvet, developed exclusively for it, to produce a unique line of sneakers.

Premiata, balancing classical influences and fashion trends

“Who wears Premiata has his own style that goes beyond fashions,” according to the brand owner Graziano Mazza. “We are in a market niche of which we are satisfied, even if we want to further our growth by adapting to a global market.” Since the brand was launched, towards the end of the 80s, albeit pursuing a family tradition in shoe making dating back to the end of 19th century, it has always balanced classical inspirations with more radical, experimental and “extravagant” trends.

Schmid: listening and collaborating with clients

A particularly innovative company has chosen Schmid to personalise a product. And Schmid responded swiftly, working closely with Premiata, listening to and heeding each need to produce a material in line with the brand’s style and spirit.