Trend Book, the 2016-2017 autumn/winter collection is in the offing

«As for the 2016 spring/summer collection, we will be the first in the industry to present the 2016-2017 autumn/winter collection and unveil the trends the world of fashion is tracking», explained Paolo Ciccarelli

The wait for Schmid’s new Trend Book is about to be over. On the 10th of June, a road show will kick off and Schmid will present the trends of the 2016-2017 autumn-winter collection. «For the second time and well ahead of the industry’s schedule, we will preview, for a few selected clients, our Trend Book, a high quality product, with relevant content and an aggressive timing, that highlights our commitment to the search of new trends and the will to share them with the most innovative and dynamic actors of the industry», said Paolo Ciccarelli, chairman and chief executive of Schmid.

In Italy but not only…

The A/W 16-17 Trend Book, conceived with the collaboration of high-profile stylists and cool hunters, once again will present products and solutions capable of providing a significant contribution to the work currently being executed in the style departments of major brands. It is also an opportunity for the company to visit the players of the main markets in which Schmid is present such as the United States, France and the UK. «With this initiative we want to reinforce the relationship and collaboration with our clients and continue to assert our capacity to propose products in line with the market and its trends».